Mintly, a new clean and sustainable oral wellness company, debuted its first product line, offering eco-friendly and high-performance options for oral health.

Mintly’s collection of new-format toothpaste tablets, mint lozenges with probiotics, and eco options for both toothbrushes and floss aim to promote mouth health while combatting the oral care industry’s long standing single-use plastic problem.

The new female-founded company is backed by Ignite Venture Studio.

“Our decades of experience in the CPG space allowed us to use a thoughtful, yet strategic lens when creating Mintly,” said Jeff B. Smith, Co-Founder & Managing Partner at Ignite Venture Studio. “The idea was to not only use scientifically backed ingredients, but also clean formulas, and sustainable packaging and practices.”

Katie Omstead, Founder and CEO of Mintly, adds, “We set out to modernize the oral care experience in a way that is not only impactful and effective, but also exciting – a word we know is not typical of the category. To us, this means adding elements like modern packaging, travel friendliness, and easy ordering options like subscription. Good for you, good for the planet, good for your lifestyle – that is our goal.”

To replace single-use plastic packaging, Mintly’s products are housed in glass and aluminum packaging that is reusable, refillable, and recyclable.

The toothbrushes and floss options are made from earth-friendly materials like Moso bamboo and corn straw and packaged in compostable kraft paper boxes.

The waterless tablets eliminate overuse and prevent wasted product, the labels use less color and ink for less waste, and the shipping is never expedited, all to limit the impact on the planet.

All products are free from sulfates, parabens, preservatives, and artificial sweeteners and colors, and proudly made cruelty-free.